Backlinks: What You Should and Shouldn’t Do
One of the things that you will want to pay attention to as far as backlinks go is to create backlinks on a variety of different C-class IPs. If you don’t know exactly what that means, don’t worry too much, but just know that having all of your backlinks built on the same websites over and over again is not a good thing. Google can sniff that out easily; it’s a big red flag because anybody can buy their own websites and start linking to their own sites. And think about it, even if you don’t buy your own websites and plaster them with your links the internet user doesn’t get much extra value from seeing your particular link hundreds of times on a site he is searching. In fact, the more times you place a link on any one website, the less value you get from each one of them. Do a backlink analysis in SEOMoz and you can see what anchor texts are used for you or your competitors backlinks and the number of root domains for each anchor text. If the ratio is more than 5-10 then you are likely too easy for Google to recognize as somewhat (or a lot) of a spammer.
Another thing that is stated over and over again but some people disregard it, is that you really should have variations of your anchor text. Sometimes you should even build backlinks that say “click here” or that are the name of your website. Even mentions of your website in important places can be just as beneficial as backlinks themselves sometimes. But getting back to anchor text variation, if Google sees the exact same anchor text for all of your backlinks, the algorithm is likely to detect that you are gaming the system. It just doesn’t look natural at all, and you are trying to stay under the radar if at all possible. Remember, you still get juice to your url even if you don’t have your keyword in the anchor text every time. So let that be a lesson when you are doing blog commenting that it is okay and preferred to leave a normal sounding name instead of your keywords. If you leave your keywords, often your link will be deleted anyway.
Usually building “too many backlinks” isn’t really much of a problem, except right out of the gate when your website is brand new. If you are past the 6 month mark or so, it isn’t very risky to build a lot of backlinks. But the only problem is that you do need to keep up with the pace or you can fall back in the search engine results pages because of loss of backlink velocity. Google knows about how many links to expect you to get because you yourself trained the bots on the amounts that come to it normally by your backlinking activities. Then, all of a sudden, should you stop, you are going to backslide. So if you have gotten to the number one position (or a respectable place on page one), don’t just stop building backlinks altogether. You can slowly withdraw in stages, but keep a steady stream of backlinks coming in at all times.
Tags: backlink, backlink valocity check, backlink velocity, backlinking, backlinks, inbound links, inlinks, org backlinks